Women’s Aid is launching the 2025 Annual Impact Report and highlights the work of the Too Into You Project. 

Too Into You is a project that aims to teach young people about the difference between healthy and unhealthy relationships, the red flags of intimate relationship abuse, and provide support. 

The project also raises awareness and reaches young people through the #TooIntoYou social media campaign and on our TikTok and Instagram channels, where we talk about pop culture, red flags, and hear young voices. 

Last year, there were over 95,000 visits to our website, toointoyou.ie, we reached 3.34million users on social media and 

In 2025, 22,250 people took the Relationship Quiz at toointoyou.ie to see if their relationship was healthy or not. 

This number underlines the demand for clear, youth-focused information and support.  

Despite these numbers, abuse in young relationships is still frequently dismissed as drama or jealousy, misconceptions that often mask the seriousness of what many young women are experiencing.  

Controlling behaviours are often misinterpreted as signs of passion or care, allowing coercive control to take root long before it is recognised as abuse.

That’s why the Too Into Your Project Team also worked to collaborate with a number of organisations – DRCC, SpunOut, AkidAwA, HerMoves, AMLÉ, LGBT Ireland, BelongTo, Festival Republic, The Shona Project, Muslim Sisters of Eire, and various higher education institutions – to help raise awareness of our supports and the campaign.

At the start of 2025, we launched the Too Into You Podcast, with an episodes featuring our Campaign Ambassador Jody Duggan and influencer Keelin Moncrieff. 

@toointoyou_ Sometimes “love” isn’t always what it seems.💔 Abuse can hide beneath in relationships that seem romantic on the surface. 💝That’s why it’s so important to check in on your friends. Learn how to support a friend or family member, find support, and listen to the full Too Into You podcast episode with Jody Duggan at toointoyou.ie.#toointoyou #podcast #redflags ♬ original sound – Too Into You by Women’s Aid

The podcast has created a space for deeper conversations about healthy and unhealthy relationships. The podcast features expert insights, real stories and honest conversations to help young people recognise the difference between healthy and unhealthy relationship behaviours. It provides young people with accessible information about relationships and explores topics such as consent, boundaries, and the different ways abuse can show up in young people’s relationships. 

The podcast was downloaded 6,543 times and was shortlisted for the Best Use of Sound award at the Digital Media Awards.

In 2025 we also ran our awareness campaign and where present in various spaces where young people are. Throughout the year, Too Into You ran awareness tents and stalls at various events including Longitude and Electric Picnic music festivals, Marley Park concerts, Shona Project Shine Festival, HerMoves Festival, the TY Conference and university and college campuses across Ireland. 

The Too Into You project team and volunteers engaged directly with young people to explain the difference between healthy and unhealthy relationships and to promote prevention and early intervention by raising awareness of the red flags of abuse and the supports provided at toointoyou.ie.

Finally, in 2025 we worked with 15 young people as our volunteer Campaign Allies. Volunteers created social media content, attended in person and online volunteer meetings, and volunteered in person at various music festivals and engagement events, starting conversations about what real healthy love is supposed to look like. 

Too Into You is more than a campaign, it’s about changing the way young people understand love.

You can learn more about the red flags of abuse and the supports available here. 

And if you’re worried about your relationship, you can take the quiz or use the chat service available here at toointoyou.ie.